Sia is a highly accomplished Sales and Marketing Executive. His career began at IBM before venturing into entrepreneurship. He led his first company as CEO, making it one of Latin America's largest computer hardware and software distributors before its acquisition. He later co-founded Showroom Logic Holdings, earning accolades like the Google Premier SMB Partner Badge. As CEO, Sia demonstrated exceptional leadership and success in the technology industry, including AutoMatrix Dealer Software. He holds a Bachelor of Science degree in Industrial and Systems Engineering from the University of Florida.